The tricky situation with LUSH & The Body Shop

Joining us once again is Sarah McCartney, founder and perfumer of 4160Tuesdays, who shares her insider perspective on the ongoing tension between LUSH and The Body Shop—intensified by LUSH’s latest collection, "The LUSH Version." This range has sparked controversy for putting LUSH's own twist on some of The Body Shop’s most iconic products. For context, LUSH founder Mark Constantine (pronounced "tine" like "twine") was once the formulator for The Body Shop's late founder, Anita Roddick. Their relationship soured after Roddick sold the brand to L’Oréal. Constantine played a key role in developing many of The Body Shop’s best-selling products before founding LUSH. Both companies were pioneers in the activist-driven beauty movement, although The Body Shop recently entered administration, only to be acquired by the Aurea Group. As the former editor of The LUSH Times, LUSH’s in-house newspaper, Sarah offers a unique insight into the brand’s dynamics and weighs in on whether this latest launch is a cheap PR stunt or something more strategic.

[Emptidiot]

As the single viewer of this so far (I'm #2 too, because I refreshed to make sure), I'd like to thank you both for putting the effort into this. It was much more interesting than I'd expected. Generally going "ADHD" when I'm online, I expected to listen to it in 10 goes over two weeks or give it up shortly, but then it was too absorbing to pause at all.