God Tier Performance Max - Google Ads Training | YES, STILL RELEVANT 2024

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Not just performance max best practices...

Sit back and syphon $250 Million Ad Knowledge from my cranium, with this free Google Ads training that covers every step of Performance Max setup and optimisation.

Including the 3 levels of optimisation, from beginner to advanced.

Get step-by-step instructions on how to maximise conversions and revenue from your Google Performance Max campaigns.

PMAX TRAINING CONTENT & CHAPTERS:

00:00 What we cover
00:40 Why trust me with your time
01:09 GET PMAX BASICS RIGHT
06:07 Macro vs Micro Conversions
10:34 Improving conversion data
20:32 Performance Best Practices
22:25 PMAX CAMPAIGN STRUCTURES
24:16 Remarketing with PMax
24:45 Lead generation campaigns
28:10 Ecommerce campaigns
29:18 Feed Optimisation basics
30:45 Single category ecommerce
32:32 Ecommerce with category splits
34:18 Price and prospecting setup
36:05 On sale and discounts
38:13 Is Standard Shopping dead?
39:30 Naked shopping with no assets
40:45 PMax audience signals (simple)
43:20 Why you might split campaigns
43:56 Campaign split ideas
45:47 Sales are for segmenting
46:02 Seasonality split
46:38 The 'best' PMax structure...
47:50 MAXIMISE BUDGET & BIDS
53:06 New Customer Acquisition
57:15 Write 'great' ad copy
57:49 SETUP FINAL CHECKS
01:03:35 Stop, don't optimise (yet)
01:06:35 PMax review timeline
01:08:16 OPTIMISE PMAX
01:12:00 BASIC PMAX OPTIMISATIONS
01:13:02 Ad Strength
01:13:42 Testing Text Ads in Performance Max
01:14:05 Asset Performance Column
01:15:05 Search term extraction
01:16:15 Brand defence
01:17:31 Negative brand keywords
01:18:36 PMax image optimisation
01:18:24 Ecommerce specific tweaks
01:20:38 Product Type report
01:21:43 PMax budget management
01:22:30 Audience optimisations
01:23:33 Audience Insights
01:24:08 When to split Asset Groups
01:25:31 PMax Placement reports
01:26:45 ADVANCED OPTIMISATIONS

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Links mentioned in the training:

[EdLeake]

Remember, if you don't hit that LIKE button - Google will send you spam clicks!

Edit: PMax updates!

In typically Google style, I upload a video and they change something. Thankfully in this case it's positive - they've finally added:
- Placement exclusions.

- Account level negatives that include PMax campaigns.
- And asset group reporting should be live too.

[Morguefree]

You get a sub and a like for this Ed. Truly Quality content.

[MidasMediaCoUk]

This is the best Performance Max training on the tube. 🚀

[EduardoCortez]

Wow! Super detailed. Loved it. Thanks Ed!

[sponsoredjungle]

Great video Ed. You can actually see how much YouTube is spending by looking at the count of views and multiplying it by the cost per view. Keep the videos coming.

[mrmahin]

Thanks Ed Leake, This is such a Great Video, You Clear Lots of my doubt about P-max, I appreciate your time that you spend to create such a fantastic video. Yes I Made It!

[srinivaskumarcim]

One of the biggest revelation for me was the audience signal part. I always thought the more the audience signal, the better. But looks like its more on quality of audience signal than quality. First party data, in market audience with top 3- 5 search terms etc.. great learning for me. Thanks again

[KellyTellez-bnnw]

Amazing! Super insightful and well-structured

[chaz]

Top class Ed. Far too many Google Ads resources stop at the conversion and don't consider the wider business impacts. Aka the whole fecking point!

[atomic-marketing]

Incredible Ed, we'll be following this over the coming weeks!

[DigitalDarts]

Well summarized Ed. On the ecommerce side, it's a great concise training of what's working in P Max right now.

[chinavideo]

Probably the best pmax training on the internet. thank you!

[patricknolan]

Great video thanks Ed. Would love a video like this covering PMax for travel goals

[AhmedAlikhanUK]

Brilliant. Haven’t gone through all yet but super rich in info. Will probably listen at 50% speed to take all in 😂
Seems like PMax is akin to the Tony Montana of ad campaigns

[srinivaskumarcim]

Brilliant video Ed..some of the humor are legendary " easy when its not thier (google's money) :-). While technically, PMAX is a lower funnel tactic, we have positioned it internally as more of mid funnel ( as it also helps in brand reach, recall), so would you recommend have a TROAS which is more blended ROAS ( weighted average between engage and conversion funnel phase) to give Pmax a bigger headroom to expand?

[hollyathertonchannel]

Hi Ed, where can I find the search terms screenshot as seen in the Search Term Optimisation slide please?

[kiannjie]

Great content. Small amendment: your search campaign kw's don't need to be exact in order to override PMAX. GOOGLES wording: If the user’s query is identical to an eligible Search keyword of any match type in your account, the Search campaign will be prioritised over Performance Max.

[sumoblue]

Hi Ed, you mentioned previously (perhaps another video) there is a budget or spend threshold on when you should split. DO you know what that is, and if you had the video where you mentioned it, that would be great. Thank you,

[neilwalters]

I tried to run a naked campaign and it wouldn't let me save and continue the campaign. It insisted I put the assets in. Does anyone have any ideas on this?

[maliyira]

I started a pmax with a nee account 23:08 and it is working extremely better than the standard shopping. Why do you not recommend starting with it?