4NOW APP COMMERCIAL

Channel 4's 4Now app is a second screen companion app that is part of channel 4′s on-going Viewer Engagement Strategy. 4Now includes exclusive content and a range of interactive experiences, including play-along games, designed to be enjoyed whilst watching specific TV programmes. 4Now is downloadable from iTunes.

Joe Fellows of Make Productions pitched the idea for the commercial to 4Creative and 4OD who were looking for an engaging way to advertise the new app. Head of marketing at 4OD, Tom Darlington, described the creative as '...a very elegant solution to what was a very tricky brief'

The Illustration and animation was created by Make Productions under the direction of 4Creative's talented Dahlan Lassalle who helped develop the 'i-Hands' creative further and act as Channel 4 brand guardian.


CREDITS

Director @ 4Creative: Dahlan Lassalle
Producer @ 4Creative: Shizuka Hata
Creative Director@ 4Creative: Chris Wood
Animation Director @ Make Productions: Joe Fellows
Illustration & animation: Make Productions
Audio Mix: Ian Chattam
Music: "Drive Through Window" Ayala & William
Voice Over: David Macleod