Google researchers discuss what Search trends reveal about getting back in the world

Join the Insights Jam team discussing recent Google Search trends. Are people’s expectations changing? Which seasonal activities are heating up? Will some recent trends stick around for a while? Listen in on a conversation by Google data analysts to find out.

Source: Google Data, Global English, Nov. 23, 2021–Jan. 21, 2022 vs. Nov. 23, 2020–Jan. 21, 2021.

Ashley Wells, consumer insights manager at Google, is joined by three of her colleagues — Samantha Gelinas, consumer insights manager; Dan Trovato, data insights manager; and Casey Fictum, creative product lead — to review Google Search data trends and what insights they provide to marketers around the globe.

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00:00 Intro
01:25 Rising expectations
05:09 Seasonal plans
07:35 Lasting trends
11:30 Outro

[unmiss-com]

Google researchers recently unveiled a new AI tool called Paranthropy that focuses on burrowing into an issue to identify and learn more about it. It also has strengths in handling UML technologies, visual understanding, robotics knowledge, context understanding, as well as how to find and add new actions to an algorithmic process.
The paralysis of creativity caused by simply staring at your computer screen is only set to get worse due to advances in quantum computing technology (racking up $1T AWS contracts since the first commercial quantum computing server made by IBM was announced less than a year ago). While this is creating a risk of robots having instant recall of anything they might have seen or no PC at all, you can use the Paranthropy tool for good or ill as it guides you toward useful insights. Nice video, thanks for sharing, Think with Google

[robertfazekas]

With the haircut trend, is it possible that it's simply returning to standard levels of search? e.g. 2019 it's normal, past couple years it drops ~800%as we all work from home and looks are less important and now we're returning to normal so it's simply returning to where it was previously hence the ~800% increase?