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The CAC:CLV Ratio
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What does a healthy Customer Acquisition Cost:Customer Lifetime Value ratio look like?
In this clip from the second video in Resilience: An eLearning Series For Ecommerce Brands In 2021, Allison Hartsoe, CEO of Ambition Data, shows you what a healthy CAC:CLV ratio looks like and why that matters for brands.
If you're paying more to acquire a customer today than you were yesterday and that customer isn't worth as much as the one you acquired yesterday, then your CAC:CLV ratio is trending in the wrong direction. By looking at the CAC:CLV ratio you can get a good sense of how your business is performing over time.
Don’t forget to subscribe!
#CustomerAcquisition #CLV
In this clip from the second video in Resilience: An eLearning Series For Ecommerce Brands In 2021, Allison Hartsoe, CEO of Ambition Data, shows you what a healthy CAC:CLV ratio looks like and why that matters for brands.
If you're paying more to acquire a customer today than you were yesterday and that customer isn't worth as much as the one you acquired yesterday, then your CAC:CLV ratio is trending in the wrong direction. By looking at the CAC:CLV ratio you can get a good sense of how your business is performing over time.
Don’t forget to subscribe!
#CustomerAcquisition #CLV
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