How Times Square transforms into massive art display every midnight

Every New Year’s Eve, New York’s Times Square is packed with hundreds of thousands of people from around the world. But there is a little-known magic moment that happens there every other day of the year. Just before the clock strikes 12 a.m., synchronized digital art dances across the massive screens in what’s called the Midnight Moment. NBC’s Emilie Ikeda reports in this week’s Sunday Spotlight.

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[kamalcampbell]

I love excellent graphics and the whole MTV vibe.

[NicholasMoreau]

2:24 "I honestly never knew." If he did, it would be surprising, as New Yorkers generally avoid Times Square. And at midnight?

[ct]

That's really cool. That actually was an Absolut ad that used to run in Playboy back in the day.