Why is SpongeBob's Spinoff Airing on Nick Jr. Now?

The SpongeBob SquarePants spinoff, Kamp Koral, has made its Nick Jr. debut. Nickelodeon's pre-school channel is a programming block separate from Nickelodeon, aimed towards much younger audiences. Does a SpongeBob series really fit in here? What's going on?

SpongeBob SquarePants has always been the kind of cartoon for all ages, although Kamp Koral does skew a bit younger. While it may feel weird to see the spinoff airing episodes on Nick Jr., it's a way to build a bigger audience.

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[Vailskibum]

well you don't see that every day 👀

[jwanie]

As many have said already, Kamp Koral airing on Nick Jr actually makes a lot of sense. If anything, it's a wonder why Nick didn't do that from the beginning

[rayewaddell]

Then again, Nick Jr has aired Rugrats(Classic one) on rare occasions a bunch of times. Not just in the 90s and 00s, but they’ve done it back in the summer of 2014 if I remember correctly.

[MikeToob]

YES! Kamp Koral makes so much more sense as a Nick Jr series. The style and animation fits well with shows like Paw Patrol and Blaze, and now younger audiences can get into the franchise. They should've done this from the start.

[FlowAaron]

SpongeBob is evolving to be truly the Mickey Mouse of Paramount and no matter you go on Paramount propertys, Spongebob will be there.

[JLMJ]

I remember that the Loud House aired on Nick Jr. a while back maybe 2016-2018ish but when it was late at night at 9-11pm when most of Nick Jr's primary demographic is asleep.

[KyleJBAwesomeness-OfficialChan]

Nick Jr also used to air Rugrats when the Face host mascot was introduced and Noggin used to air the Nick era of Doug from its inauguration launch in February 2, 1999-April 1, 2002 back when it was an educational pre-teens channel before it became the preschool platform that it still is today

[IidosGamingDen]

Kamp Koral makes sense on Nick Jr. It'd be weird to see the main show on there, though.

[lilsus]

Well, the Spongebob spinoff DID give the impression that it was for little kids so, I think I know why Nick did that

[happeh_bois]

I remember seeing the episode where Spongebob works at the Chum Bucket on Nick Jr when I was younger. I hope I'm not the only one that remembers this.

[jayjaybulldog]

To be honest, this doesn’t surprise me because when it comes to Nickelodeon nowadays, they had to air certain shows everywhere like it’s a brief special announcement.

[taesirejasper]

This is actually a genius move from Nick, since the main show is losing viewers, they can use the other shows as bait to get kids onto the main show on main Nick and have them watching! It's really good idea to air it here for promotional reasons! Way to go, Nick!

[mechmaster]

Rise of the TMNT, Kuu Kuu Harajuku, and Rugrats were on Nick Jr.

[thatbrandonguy]

I think one time (around 2005-2006), I remember seeing a screen bug error during an episode of SpongeBob. Instead of the regular Nick one, they used the Nick Jr. one

[Firebro]

The weirdest thing that aired on Nick Jr. other than Shrek, was that one time where they put Robot and Monster on the schedule

[ethanahern]

I remember back in like 2013 that Nick Jr. used to air a random SpongeBob episode if they had some remaining time when they air a 22 minute episode or a random movie, and it would always be one of the shorter 4-7 minute episodes from seasons 4 and 5.

Why do I remember that? I don’t know.

[sadhatguy-Yknow]

This is the first time i see SpongeBob on NickJr..

[pchanAnimatesSometimes]

I saw this while at the barbers tv thingy I didn’t even think about it

[YourLocalAverageSquidMan]

It's weird to see Kamp Koral airing on Nick Jr.

[diegovelasco]

This is how the rabbit hole to SpongeBob ytp begins