The China Commercial Strategy Expert: Adam Sandzer, Head of Commercial Strategy at Hot Pot China

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The China Commercial Strategy Expert: Adam Sandzer, Head of Commercial Strategy at Hot Pot China

Join Adam and Kristina as they immerses themselves in the pulse-pounding energy of China's bustling market scene, offering invaluable insights and insider tips to brands eyeing expansion into this vibrant landscape. Don't miss out on the action-packed revelations and riveting tales from the frontlines of global commerce.

For over 15 years, Adam has dedicated his career to unraveling the mysteries of China, tracing his beginnings to Ningbo in 2007. His journey commenced with Pentland Brands, where he orchestrated groundbreaking China strategies and spearheaded business development initiatives for renowned brands like Speedo, Mitre, and Canterbury.

At Hot Pot China, Adam reigns supreme as the head of the Commercial Strategy department, offering unparalleled consultancy and strategic guidance to global titans aiming for enduring triumph in the Chinese market. Under his astute leadership, Adam has steered brands such as Canada Goose, Ted Baker, UEFA, Gymshark, and Liberty of London toward unparalleled commercial triumphs.

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