Future-Proof Your LinkedIn Strategy With The Content Matrix

Stop struggling to create LinkedIn posts without a content strategy.

It’s time to leverage the power of the LinkedIn Content Matrix.

Here’s what you don’t need:

❌ Random posts with no clear purpose.
❌ Fluff content just to fill your post schedule.
❌ Self-promotion without providing value.
❌ Neglecting a call to action.

Here are the 4 pillars of the LinkedIn Content Matrix:

1️⃣ Build a connection
↳Show how you work with making off / behind-the-scenes posts.
↳Show your background: what has your journey been? What did you learn?
↳Show some personality - no need for selfies, just show that you’re human 🙂

2️⃣ Show your expertise
↳Solve a problem
↳Share a process
↳Share your knowledge
↳Share your Point of View

3️⃣ Show proof
↳Show client results
↳Share a testimonial
↳Share a case study

4️⃣ Call to action (about 1 in 5 posts)
↳Download a checklist
↳Sign up for a webinar
↳Book a meeting

Use these 4 pillars when you are working out your LinkedIn Content Strategy.

P.S. Want help setting this up or want us to create and publish your LinkedIn posts and grow your audience? Just send me a message!

Hope you enjoy, and don't forget to follow me on other platforms for more inspiration!

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