Hello Heart: A Case Study For Digital Health Point Solutions?

Could new cost savings data coming out of Hello Heart inspire a change of heart about digital health point solutions among employers and health plans? CEO Maayan Cohen gives us the details behind the just-published cost study that uses outcomes data from its client, VHC Health, to reveal an annual cost savings of $2,800 per-user as a data point for why the startup has avoided “platforming out” and remained singularly-focused on improving heart health for employee populations.

“What we see in market is that many solutions check a lot of boxes and it's great and it's very convenient on paper,” says Maayan. “If you want clinical outcomes that are two times higher, if you want ROI that's published and you get guarantees on, then you do need ‘best-in-class’ solutions. I think it's hard, but if you need to pick three or five conditions, heart should definitely be one of them.”

Nearly one in two Americans have hypertension or hyperlipidemia, creating a massive total addressable market, and Maayan says that heart health is usually one of the top three cost centers of employers managing their population health spend. Hello Heart has been able to garner high engagement among those who need it with their completely digital solution (no nurses, no coaches) that makes use of an app and Bluetooth heart monitor to simplify the day-to-day tracking of all aspects of heart health. The data collected is easily shared within the clinical network the employer or plan has already established, leaving behind any questions about who owns the patient relationship. Making things even easier for the employer is that Hello Heart only bills for utilization AND offers a “100% performance guarantee on clinical outcomes and ROI.”

We dive further into the “platforms-versus-point-solutions” debate, hear the details behind Hello Heart’s business model and hard push on cost savings, and find out more about their go-to-market strategy, which is bolstered by the fact that it’s the “number-one selling solution on the CVS Health Point Solutions Management program this year.”

A bonus reason to tune-in? FANTASTIC info on Hello Heart’s new campaign to empower women to recognize potential heart attack symptoms, which look different than they do in men. The campaign aims to end gender disparities in heart health care, and features a report co-authored with the American Heart Association that shares some scary statistics explaining why women are twice as likely as men to die from a heart attack and also includes a free toolkit of materials that employers and others can use to raise awareness.

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Jessica DaMassa, the emerging ‘It girl’ of health tech interviewing, chats it up with the ‘who’s who’ of the health tech and healthcare innovation set on 'WTF Health - What's the Future, Health?' Catch 100's of interviews with leading health tech startups and the VC investors, health insurance companies, big pharma co's, and hospital systems helping bring their new ideas into the healthcare establishment. From AI and Big Data to digital health, virtual care, telehealth, digital therapeutics, payment model innovation, and investing, Jessica helps you spot the trends and figure out what’s next.

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