I’ll sell you this Super7 RANT for 55 dollars….

[nashvillainz]

You are correct that you don't know the ins and outs of toy making and manufacturing and licensing. The reason why you're mad at Super7 is they're always pretty visible revealing the things publicly that other companies don't. Jada Toys can sell those figures for cheap because despite being good for the price, they are smaller, not as well made, not as high quality, and possibly pay people lower wages. You should look into who owns Jada Toys to get a better idea. Seeing the behind the scenes of toy making from a certain company, fans should be GRATEFUL for anything they own. Making a thing is miserable behind the scenes.

[johnturner]

That 55$ price is killing them, and the crazy waves of figures

[shawnforrester]

Not surprised that the Simpson line got axed. How do you not start the line with the family first? What a dumb move putting out alternative versions first.

[cannovacreative]

There is no hate here. This is hard love. None of us want Super7 to fail. We just want them to rethink their plan and listen to their customers in a way that we all win.

[lHansolo]

I totally agree with you. That’s why I stopped buying the ThunderCats because it got ridiculous. $55 for that young Lion-O or that snarf is insane.

[steelcurtain]

I totally agree. The prices are insane for some of these and totally unreasonable for the size and what they come with

[indarkestknight]

Yeah I'm pretty sure Disney told S7 to make their figures more affordable and S7 took the "high-end clothing" route and said they would rather burn product rather then devalue their brand. Fifty Five dollar Snarf is just the tip of the iceberg.

[schadenfreudeind]

This Mad Hatter Rantviews was chef’s kiss. Also, congrats on getting a Jada Ken

[jschier]

Great points. I think one reason that the Simpsons' line failed was they hadn't done any of the family members in their classic looks. It was a very poor choice of character selections especially when the line was just starting up again.

[blammers]

It’s too late for them at this point. The time to turn the company around was last year. They probably have 6 months till they go under.

[ytrefugee]

The pure, unadulterated, raw, uncut, hardcore, no lube, truth!!! One of the main reasons i love this channel! Get 'em Hatter!

[africondoeddie]

This needed to be said, a Neca 2-pack costing the same as one Super 7 figure is ridiculous. I was turned off early on when that glossy cheap April O’Neil came out for $55. I only buy their best work, Cats Lair that Slash/ Scratch wave etc.
I’m waiting for Snarf to drop to $19 bucks this Christmas like the others did on BBTS. Even that figure doesn’t look so great but I need him.

[NostalgiaUnboxed]

"Hi, I'm Brian Flynn and I just spent 10 minutes going on and on about how you MUST have your main characters in Wave 1. Nobody buys the unique characters, so you MUST always have main characters. Now, let me tell you how I also never released a normal Simpson's family character. Enjoy your mess of a collection!"

[DaisZX]

Did you see the sdcc interview where the owner whined nonstop about having to make chrome silverhawks? My man, you own a toy company for collector products, producing the new tooling and decos that meets customer desires is literally your job.
I've been on the fence about some of the Super 7 Godzilla stuff but the company really turns me off.

[TAKTAK_Toys]

I think you make really valid points here Mad Hatter. I think when Jada Toys can make Street Fighter 2 figs for £25/$25 and third party companies are giving us amazing figures for around $75, coupled with Super 7 figs going on sale for like $20, there needs to be a change - we need confidence in a license that Super 7 picks up - that we can at least get core characters in that line

[oscarofarrill]

If they want to succeed they have to stop making all the random characters and variants and give customers the ones they want to complete the collection. They can lower the price by making packaging simpler and not include all the useless hands and accessories that end up in a bag. They've always tried to milk a license by holding back on major characters and now you can see the results.

[wolfmansgotnardz]

Super7 could have just knocked out the Simpsons family and pets in the first wave. Or, first 2 waves like Homer, Marge w/ Maggie, 1 main supporting character, and 1 "special" character. Then, a Lisa and Bart wave. After that, they could have broken it up with main, secondary, and obscure characters.

[butchersblade]

I absolutely agree. I've bought so much of their stuff, even the ridiculously expensive glowing tmnt figures, but I've started waiting for reduced prices. It's sad when you see their figures marked down to $30 or $40 and you think 'Wow, what a deal!', but then you remember that that's what other companies are already charging and less.

[jd]

They're killing the Simpsons line and they didn't even make a regular Homer? Jeez.

[deathbourne]

If Super 7 had done a “Disney Afternoon” line, I’m pretty sure they’d have sold better than a Fantasia wave.