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CMO Talk Series Episode 3 | The Art of Effective B2B Marketing
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The CMO Talk Series aims to bring together the top thought leaders and marketers to explore the demand efficiency vs. effectiveness debate and how marketers today can strategize to create more effective demand engines in a world full of uncertainty and disruption.
In the latest episode, our guest speaker, Matt J Preschern, Chief Marketing and Demand Generation Officer at NTT Ltd., and our host, Krishnan Chatterjee, Chief Operating Officer, MarketsandMarkets, explore the art of effective B2B marketing and factors marketers can focus on to increase ineffectiveness.
About Episode 3:
Marketing is the state-of-the-art strategy that helps organizations build trust and establish significant relationships with their customers. As a B2B marketer, implementing an effective marketing strategy can seem overwhelming, given the competitive business landscape. Moreover, certain aspects such as content overload, customer-centricity, etc., can help build credibility and maintain authenticity.
The key is marketers, especially CMOs, can focus on building effective marketing strategies that are compelling and persuasive enough that the audience responds to the offer and seriously considers the services.
#CMO #ChiefMarketingOfficer #DemandEffectiveness #demandgeneration #demandgen #efficiency #disruption #marketsandmarkets
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MarketsandMarkets™ is a sector research, growth advisory, and analytics firm that helps clients realize revenue opportunities in new and existing markets. We leverage our proprietary data platform and Knowledge Services practice to deliver actionable insights to organizations.
The B2B economy is predicted to see the emergence of $25 trillion of new revenue streams that will displace existing workstreams. KnowledgeStore, our AI-driven market intelligence platform, serves as the discovery and validation engine to evangelize these new growth opportunities.
Follow us on
The CMO Talk Series aims to bring together the top thought leaders and marketers to explore the demand efficiency vs. effectiveness debate and how marketers today can strategize to create more effective demand engines in a world full of uncertainty and disruption.
In the latest episode, our guest speaker, Matt J Preschern, Chief Marketing and Demand Generation Officer at NTT Ltd., and our host, Krishnan Chatterjee, Chief Operating Officer, MarketsandMarkets, explore the art of effective B2B marketing and factors marketers can focus on to increase ineffectiveness.
About Episode 3:
Marketing is the state-of-the-art strategy that helps organizations build trust and establish significant relationships with their customers. As a B2B marketer, implementing an effective marketing strategy can seem overwhelming, given the competitive business landscape. Moreover, certain aspects such as content overload, customer-centricity, etc., can help build credibility and maintain authenticity.
The key is marketers, especially CMOs, can focus on building effective marketing strategies that are compelling and persuasive enough that the audience responds to the offer and seriously considers the services.
#CMO #ChiefMarketingOfficer #DemandEffectiveness #demandgeneration #demandgen #efficiency #disruption #marketsandmarkets
---------------------------------------------------------------------------------------------------------------------------
MarketsandMarkets™ is a sector research, growth advisory, and analytics firm that helps clients realize revenue opportunities in new and existing markets. We leverage our proprietary data platform and Knowledge Services practice to deliver actionable insights to organizations.
The B2B economy is predicted to see the emergence of $25 trillion of new revenue streams that will displace existing workstreams. KnowledgeStore, our AI-driven market intelligence platform, serves as the discovery and validation engine to evangelize these new growth opportunities.
Follow us on
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CMO Talk Series Episode 3 | The Art of Effective B2B Marketing
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