Behind the MKBHD x Atoms 251 Launch!

After two years of development, we're thrilled to announce that we're launching a high-top sneaker, the Model 251, made in collaboration with Atoms. Full details are in the @mkbhd video — here's how we planned and shot the intro.

First 2300 orders ship instantly!
Everything after that will ship in 9 weeks, only available until May 25th
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Chapters:
00:00 Unboxing
01:35 Mounting the shoe to the robot arm
04:08 Setting up the first shot
05:28 Robot camera movement setup
08:54 Priming the Ronin shot
11:17 Ronin shot execution
12:15 Wrap-up

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Equipment used in this video and others:

Shot by Hayato Huseman, Brandon Havard, Vinh Dang, and Miles Somerville
Produced by Hayato Huseman
Audio by Ellis Rovin
Graphics by Tim McMahon and Michael Emerick

[Manganellia]

Hope y'all enjoyed this one! Was fun to shoot something besides a phone, and Brandon/Vinh really thought outside the box for this one. Was fun trying to figure out how to make it work!

[AtomsNYC]

When we visited your HQ, we didn't want to leave, its a wonderland for tech <3

[totallynotabusinessacc]

Sad I was on vacation and missed the unveiling 😭 but the whole team did a killer job on this project, it's been a long time coming!

[hammadsiddiqui]

The talent you guys have as a team is just spectacular

[YoRAHeem]

Those are nice but let’s be honest, MKBHD deserves a Jordan deal. Like he should be the first to break that plain because he is an active athlete also.

[ogunkoyadamilola]

The kind of work you guys put into your videos. God I am in awe. You guys deserve the flowers.


Thank you guys for going this far to show us the full behind the scenes.

[cyrusstewart]

Creating this channel was such a necessary move. No matter how much media us casual viewers consume, we are only able to wrap our minds around small fractions of how much creativity, expertise, and equipment it takes to make these videos. This is a super unique window into that world, and it deepens our appreciation for what we see.

[isaacfit]

So, each time you guys upload a vid on how you made an intro, I always go back to rewatch the video just to appreciate the intro even more and to see the many other things I missed...😂😂😂 Am I the only one who does this?

[NunoTeixeiraChannel]

"You can take the sole out... like a dementor" Brooo that's genius 😂😂

[ChChelis]

Went to watch it again, to see if I spot the cut, and what a good job! Really happy for all of you, and again, congratulations for the massive payout on the work for this intro + one shot

[mfjae]

all i can think about is how much of a special gem of creativity Brandon is as well as an amazing cinematographer. You guys do great work truly! some of the best in the world

[FenceOnAWall]

INSANE intro on the video. I was imagining how epic the shoot was the whole time watching the main channel video. Y'all are awesome, love the whole process

[jmtolentino]

That transition from the robot to the other cam was so sick! Glad to see the BTS of it! I can sleep now.

[customjohnny]

THANK YOU everyone for releasing videos like these. It’s absolutely incredible to witness the work of art that goes behind your videos- and not just on the main channel.

[ssaino]

I was really impressed by that match cut and wanted to see how you guys pulled it off! definitely enjoyed it 😍✌

[thekrixhna]

love these video! Absolutely amazing intro!!

[reedipadhikary]

The MKBHD Team is one of the best teams on YouTube not only everyone is talented everyone is fun to watch.

[sungfra]

I love this channel. There are so much talent and effort that go into each video. PS: You guys just make me re-watch the 251 video from the main channel again.

[edmondveniste]

I was waiting this for too long we finally got another Brother in the studio

[auliamate]

that match cut was so smooth i didnt even realise until marques was walking out the room LOL! Studio team is out here with pro cinematography, utterly insane, insanely talented, talentedly awesome!