Almost Timely News: A Marketing Antidote for Large Language Models (2023-04-30)

In this week's newsletter, let's look at an antidote, a marketing antidote to large language models starting to eat away at informational queries and unbranded search. You'll get the time-tested recipe and what to focus on.

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[PPMTechnologiesHoldingsLLC]

I’m struggling to understand how this is any different from traditional SEO? I get that search engine rankings will be diluted with chatbots providing “answers” rather than links. But won’t these answers still pull from the same keyword topics that we as marketers already try and associate with? Are we headed towards a “one answer one source to rule them all” scenario where only the tippy-top ranking sites will be rewarded by chat answers? Where does the branded vs non brand element come into play?

Thank you! Always appreciate your insight! \m/

[manojmaitydm]

So, we shouldn't focus on non branded content anymore?