I can't show you how pink this pink is.

(I reached out to Anish Kapoor's studio twice for comment; I didn't get any response.)

(you can find contact details and social links there too)

[TomScottGo]

Colour grading this video was a nightmare! I've got as close as I can to the real colour - Stuart gave me a small pot of the pigment to take home! - but it's just not quite there. It's not more saturated, it's not brighter, it's just... a tiny bit more pink, somehow.

[laceluz]

Pink no longer sounds like a real word after this

[cdawg]

Thanks for showing me a color I can't see

[marcush]

I just got this pigment. It REALLY is hard to explain how pink it is. On its own, it just POPS. Like, I have ALL sorts of fluorescent colors, and the most fluorescent pink I owned before this now looks magenta next to it.

But under a blacklight, this pigment literally looks glitch-in-the-matrix level of pink.

[EMETRL]

I just watched a 4 minute advertisement showing off a product while literally telling me that it's impossible for me to experience or witness the product without buying it myself.

[Smarty]

"Loveliest blue" what happened to bluest blue??

[CapnOmNom]

Video Title: “I Can’t Show You How Pink This Pink Is”

Me: *clicks to see how pink the pink is*

[bbeen]

Van Gogh did this with yellow. I can not describe how bright the yellow in his sunflower painting is in person. It's even more amazing when you consider the fact that it has faded over time.

[Potato-lnku]

This whole comment section is gold

*The goldest gold*

[TriumphUnveiled]

“blacker than the blackest black black”

guy who made pinkest pink- 2017

[redcherryangels]

Is this how colorblind/blind people feel when you try to describe colours to them

[InquirywithHelena]

As a painter regularly trying to photograph my paintings I can attest to the fact that digital devices really struggle to accurately depict many colours. Not to mention tones.

[mysticsehlat]

I know this video is 3 years old now but Stuart Semple's art materials are genuinely amazing and I'd highly recommend buying from him if you're not Anish Kapoor

[tiaamdunord]

*Beauty Gurus trying to explain how pigmented a shade is*

[knofffernworth]

Note: By watching this video, you confirm that you are not Anish Kapoor, you are in no way affiliated to Anish Kapoor, you are not watching this on behalf of Anish Kapoor or an associate of Anish Kapoor. To the best of knowledge, information, and belief, this video will not make it's way into that hands of Anish Kapoor.

[floraluxla]

As a floral designer, the most frustrating part about immortalizing my works with digital photography is the inability of screens to accurately depict the subtlest nuances and shifts in luminosity and glow that flower colors have to them. I’m guessing the pinkest pink is like flowers: luminous and multidimensional.

[Quintaner]

This is the equivalent of telling your friend there’s something you can’t tell them

[spoderman]

Why does this guy look 5, 18, 30 and 60 years old at the same time

[exchelzor]

This has been a huge source of hilarious drama in the art community.

After Anish Kapoor stuck his middle finger in pink as pink, Stewart Semple produced a pigment shown in the video, diamond dust. This pigment is made out of super finely crushed glass... meaning, Anish cannot stick his middle finger in it without being in a considerable amount of pain.

[muhugcy]

This explains why you can sometimes take a picture of something super colorful, like a sunset, and it feels like the camera just doesn't do it justice.