Wow No Cow | Toni TV | Oatly

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In a one of a kind performance, multi-talented CEO Toni Petersson sings a song he wrote entirely by himself to explain exactly what Oatly is all about. Please feel free to like, share and comment. Toni is a big boy, he can take it.

Music and lyrics written by Toni Petersson. Please feel free to use this song however you wish or make your own version and post it on youtube. Toni won’t care (as long as it is not better than the original).

Producer’s note: Toni TV was recorded in and around the organic oat fields of southern Sweden where Oatly has its offices. In order to ensure that viewers get to meet the real Toni Petersson, much of the footage was filmed without Toni’s knowledge that we were actually filming. Also, we didn’t let Toni view any of the material until just before it was released. Did we do this to trick Toni? Not entirely. We just felt that it was important for the viewer to get an honest idea of who the real Toni is and how Oatly — behind his new, offbeat, dynamic and visionary leadership — is becoming a lifestyle brand that makes nutritional products to help people find ways to upgrade their lives and the health of the planet too.

Find out more about Oatly here:

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