Frozen Food: The $300 Billion Idea That Changed How We Eat | Billion Dollar Breakthrough

From frozen pizza to Eggo waffles to Trader Joe's, frozen food has taken over the grocery store. But frozen food wasn't always this popular. There was a time when Americans bought only a couple of pounds of frozen food per year. The breakthrough that gave us frozen food was pioneered by Clarence Birdseye. But what started out as frozen peas and fish has grown to an almost $300 billion industry.

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Frozen Food: The $300 Billion Idea That Changed How We Eat

[nzanthung]

Raise your hand if you miss Great big stories!..

[satriaamiluhur]

I live in indonesia where frozen, prepackaged foods are expensive. And they're only available in grocery stores that are far away from my house. Instead, my fridge is filled with cabbage, raw chicken, beansprouts, eggs, and other cheapest stuff from traditional market. And when i'm hungry, i just stir fry them all on wok with some garlics and instant seasonings. It takes much more effort but feels so fulfilling and satisfying

[amoghus]

As someone from a third world country I consume 0 frozen food.

[ganzhenxiang]

Better not let Gordon Ramsay sees this video.

[muhammadmohtashim]

Watching this while eating frozen food 🍲.

[bryanfortino]

I see that ads been lying to us since then

[mikew]

This was really cool, I wish there was more content like this, its so interesting. great video, I hope they make more of these types of deep looks into everyday items and how they came to be in the last century.

[Eaststoriestv]

Business Insider should let you do more videos like this. ‘This reporter is a proper example of how work from is here to stay. I don’t know different this video would have been if it was done from the office, give him more airtime...

[CranberryCake]

I have this huge freezer where I store my own berries, veggies and all!
When I'm able to, I often go to lidl and buy many kilograms of frozen veggies.. I just love them.

[traceynguyen]

i think birdseye was successful because he was ahead of the curve and had the product ready before anyone needed it lol. awesome video!

[masterofpureawesome]

I just started a grocery stocking job and the worst part is putting away the frozen food. It’s so cold you need to wear gloves but so slippery because a lot is in cardboard boxes. The cans of juice fall constantly and the cool whip is for some reason extra icy

[Necrodermis]

frozen food, freeze dried food and instant noodles are probably the most important culinary inventions of modern history

[davidgraham]

Another great idea whose time had not yet come. Very nice history summary. Thankyou. Would be interesting to see graph or timeline of sales with any inflection points from after introduction of domestic fridges, such as perhaps introduction of fish fingers, TV dinners, ice cream tubs and frozen desserts, frozen pizzas, introduction of the microwave, etc.

[ZS]

frozen food IS a compromise. fresh food will always be better.

[visorow]

very interesting! always good to know where things come from. thanks for this. Love your smile btw

[gw]

History channel, the men who built america, taught me about this !

[drivestowork]

Fun video! I knew Birdseye was the innovator in frozen vegetables, didn't know the rest of it.

I work for the company that now owns Birds Eye and Hungry Man.
My plant produces their varieties of mashed cauliflower, as well as broccoli bakes and potato bakes.

Working at a frozen food plant is a boon for an old goat that never did learn how to cook! 😂

Only problem being, during this pandemic fiasco, we're working 24 hours a day, 7 days a week!

Everybody's stuck at home, can't go to restaurants, having to cook...
But, nobody knows how to cook anymore so our frozen food is flying out of the freezer cases!

As you might guess, summer is the slow season for frozen food... Not last summer! And we're not expecting any kind of slowdown for next summer!!

[ogvdfcl]

Everything that was needed has been invented

Now we can only CONSOOM

[mosesmc]

Great post, please publish more content on business ideas, that changed the world as we know.

[SEUQRAM]

Nowadays frozen and packaged foods are declining categories... although COVID gave the industry a huge boost. People, especially millennials, want fresh, local options.