Forging new business strategies - from creativity to innovation through design (thinking)

This course emphasises the different roles that creativity and innovation play in the creation of new strategies.

What does it take to develop a new business strategy? What roles do creativity and innovation play?

Conventional (right brain) theories fail to provide a clear answer to these questions. A single-sided narrative, based on rationality only, falls short in capturing the complexity of human beings, and their creative abilities.

It is time to finally embrace our creative side, to think differently, to imagine something that is not possible just yet.

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