Soft Power in Global Politics explained in 60 Seconds

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Soft power is an actor's ability to achieve their preferred outcomes through attraction and persuasion, and not coercive measures. Joseph Nye coined the term soft power back in the late 1980s.

Sources:

Nye, Joseph S. The Future of Power. New York: PublicAffairs, 2011.

Heywood, Andrew. Global Politics. Basingstoke: Palgrave Macmillan, 2014.

Images:

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Check out some more of my Global Politics videos here!



What countries do you think wield the most soft power today? Let us know in the comments below!

KorczyksClass
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The best 60 sec of soft power view I've ever heard. Short and very good. Tx

gracepoland
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Great work ..make a video on how Treaty of Versailles was responsible for WW2...

aforapple
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Soft power is good. But power you feel when your subscription makes 3k to 3.01k is amazing.

anti-dope
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Don’t be an alien, .. the earth belongs to the earthist people, ..

alberpajares