One of these rebrands isn't working... | JoJo Siwa & Addison Rae

JoJo Siwa and Addison Rae, two internet icons who are attempting a rebrand...one is faltering while the other is thriving...but can you guess which is which?

JoJo has a much (much, much, much) hyped new song called 'Karma', which has come complete with a wild Kiss-inspired rock and roll makeover, while Addison is being welcomed into the 'cool girl' world as her appearance on the remix of Charli XCX's song 'Von Dutch' tears up TikTok.

On this instalment of Scroll Deep, Benedict and the gang dig into both re-inventions and ask: does any of this really matter? And the answer of course is no.

#jojosiwa #addisonrae #karma

Welcome to Scroll Deep, the show that keeps up with all the latest goings on so you don't have to, because who has time to keep up with all this internet? Me, apparently. Formerly YouTuber News (RIP).

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[favouriteghost]

someone made a tiktok about how new jojo style is the same as old jojo style but in monochrome. that's all i can see now.

[rebecca]

Scroll deep has 100% never ever been through a rebrand ever I can confirm

[tomasaf]

I think another thing that has helped the Addison Rae rebrand is that she's, like, genuinely been into cool music for a bit (from what I understand) so there's still a thread of genuineness there.

[dougTheRedFairy]

I was under the impression Jojo (or her management) was trying to draw attention away from her child band scandal.

[krimsonklaww]

The JoJo rebrand is pretty much exactly the episode of Teen Titans Go where Starfire becomes a bad guy just to be Robin's nemesis.

And the worst thing she does is drink the milk from the carton.

[Jayjee]

I’m so glad I have Scroll Deep in my life to keep me up to date on things I don’t care about

[ZIEDANyt]

wow that scream was perfect. Charli should have you on the next remix.

[cerysxox]

wow my favourite place to get news about youtubers, scroll deep

[Grace-erep]

Jojo definitely needs to take a break for a while. Honestly if I was her I think I would move to somewhere remote in europe for like a year at least and maybe take some online university classes, get a minor degree. I think she might benefit from a break from society but she will still need something to feel productive. I don't think she knows how to take breaks which is so sad

[Starsongzz]

4:58 JoJo is such a heckin’ bad girl for frickin real bishes😎😈

[selmalarsson]

None of this matters should be the motto of this show

[yelhsasokolova]

That shot of Jojo in the thumbnail just makes me think of The Nightman Cometh and I cannot take it seriously

[heathercontreras]

"None of this matters."
- Carl, ATHF

[arcade]

been watching for around 5ish years and can confirm this show has NEVER gone through two different rebrands. nope. unthinkable.

[alicec-s]

yes Benedict you are the coolest 30 year old we all know

[elisa]

jojo needs a relaxing day out in stoke on trent

[MP-kxkq]

Jojo went from sparkly bow clown to sparkly goth clown

[everythingemerie]

Maybe this is her Miley mtv vmas moment u know

[itsmarinarts]

Evidently XCX was her MSN screen name and stands for Kiss Charli Kiss.

[Sof_rha]

Scroll deep is my fav yt channel ever😂