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Data Mastery & AI: Unleash Marketing's Future with Forrester | CDP World 2023
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Today’s environment is defined by constant disruption. Empowered consumers, evolving technology, and a shifting economy offer companies a once-in-a-generation opportunity to differentiate and succeed by adopting new methods for understanding, orchestrating, and delivering customer experiences.
Join us for an insightful CDP World 2023 session from Forrester VP, Principal Analyst Joe Stanhope.
Chapters and Bookmarks:
0:00 Introductions
2:11 Real world curated experiences and online personalization
7:34 Tech requirements for personalization
11:50 The magic of the CDP
17:47 Framework for building martech stack
20:07 Scaling up personalization with AI
22:22 Next steps for your organization
Join us for an insightful CDP World 2023 session from Forrester VP, Principal Analyst Joe Stanhope.
Chapters and Bookmarks:
0:00 Introductions
2:11 Real world curated experiences and online personalization
7:34 Tech requirements for personalization
11:50 The magic of the CDP
17:47 Framework for building martech stack
20:07 Scaling up personalization with AI
22:22 Next steps for your organization
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