The business benefits of doing good | Wendy Woods

"The only way we're going to make substantial progress on the challenging problems of our time is for business to drive the solutions," says social impact strategist Wendy Woods. In a data-packed talk, Woods shares a fresh way to assess the impact all parts of business can have on all parts of society, and then adjust them to not only do less harm but actually improve things. Learn more about how executives can move beyond corporate social responsibility to "total societal impact" -- for the benefit of both a company's bottom line and society at large.

The TED Talks channel features the best talks and performances from the TED Conference, where the world's leading thinkers and doers give the talk of their lives in 18 minutes (or less). Look for talks on Technology, Entertainment and Design -- plus science, business, global issues, the arts and more.

[flipchartpad]

Correlation doesn't imply causation. I haven't analyzed their "study" but I would assume that companies that perform better have more resources to invest into "doing good" not the other way round.

[xiaoyihu]

Whats Valuation Premium and Margin Premium?

[LloydJAnthony]

This talk for me didn't seem to reveal anything out of the ordinary. There were plenty of buzzwords, but no real 'light bulb moments' or thought provoking suggestions. I fear that something a little tenuous could weaken the argument of why businesses should do good. Actual systems and methods for doing good and seeing a return would have strengthened this a lot more.

[goldenteen]

*Wauu love TED TALKS, EDUCATIONAL AND NOT BORING!!!* 💖, 😅

[Hakasedess]

Instead of 'investing' (which is really just another way of saying you're taking hold of local resources in order to profit from the labor of those living there) try ceasing your imperialism.

Doing good can never be a sound business decision, because doing good would be returning control of resources to the working class, doing good would be not paying people $2 an hour to work 10 hour shifts just because you can, doing good would be NOT exploiting people whose only choices are death or working for you at subsistence wages.
Of course, I have no illusion of anyone in a high-up position ever reading this, my only real hope is for those of you who see the contradiction here (that actually trying to improve people's lives in the most direct way possible for a business, paying people what their work actually is worth, will simply render you uncompetitive) to investigate alternatives to this system with the intent to learn.

My suggestion would be The Conquest Of Bread by Peter Kropotkin, but there are many resources.

[tyspeaks]

Find trends and go there !! Obviously i am not a professional like this lady here. But I am smart enough to know that the majority population right now as millennials. We grew up with the internet, thats all we know!! Building a business can be that simple ! But of course it requires a huge amount of hard work. But the tools are there ! We don't need to find them, we just need to take advantage of them !!

Peace

[LeonidasGGG]

Doing the right thing because it makes you money is the wrong way to go about it...

[vorlonagent]

Any time you get a can't-lose, no-downside concept like TSI, you always have to ask what is being left out.

One question not examined is *whY* businesses following TSI gain benefits. And when they do not. By aggregating her data, Ms. Woods obscures any issues associated with TSI behavior. .

[shway]

A real study would look at margin changes before and after policy changes. Correlation does not equal causation and slightly reducing exploitation doesn't help as much as actually providing people with healthcare, education, water, food etc. Airbnb drives up property prices, their net effect on poor people is negative. What problems are being solved here? This talk was a waste of time.

[ada]

If you watch k dramas ceo company look for ordinary people to make some inovations for the company, if people project is awesome then they of course get paid

[grellguy]

Please stop reinventing the wheel. This is deluting the efforts of the CR comunity to implement CR as an holistic approach ... This new abbreviation is nothing else than corporate responsiblity (CR/CSR). When implemented correctly, CR encompasses sustainablility on all three levels: environmental, social and economical sustainability. CR always has the goal of optimizing all three of these aspects with the individual measures taken and no business will (nor should it imho) implement anything on purpose that will harm it's business.

[mhtinla]

Socialism is trying to dress up as Capitalism.

[swordwaker]

So many neoliberal claiming this video sucks and many saying it's a neoliberal propaganda. I will say as an ancap that I agree with her.

[andremoll]

With respect, there is too many people that live on handouts and the more handouts the more they breed. You will never have enough.