Third Wave Coffee Strategy? #shorts

[andyk]

This was coffee day Sidharth’s strategy

[krishnadkc]

Every 5 minutes server asks whether they need coffee

[luckycharm]

This is the beauty of Indian startups. Just copy an existing idea and invoke patriotism among the customers. This CEO would tell that coffee should be called Kaapi to make it Indian.

[abykuruvilla]

They're smart too. They turn on music which makes it hard to attend meetings, this means the place doesn't sound like a busy call centre.

[srinakshatri]

One thing I agree with you on is what you said—yes, it's not really coffee they sell. I had a bad experience thinking it was coffee when I bought it, and it was pathetic. Focus on your product too while selling experience.

[hatshshettar]

This is exactly what Barista and Coffee Day did back in late 90’s

[sandeepgandhe]

I have similar kind of thought.. I wish the third wave a grand success..!!

[sairao]

This strategy every other Coffee chain use. Whats new is TWC came to know from u thats unique 😅

[AnjaliVerma-gm]

His words are very true, first time when i visited TWC i found many people with their laptops which made me think for a while..

[kdeb]

Basically they do what Starbucks have been doing...ctrl C ctrl V

[RahulSharma]

As a Digital Marketer, I can say that anything free and open to public will bring more closeness to resources and that's where "rubber touches the road" - Customer journey begins! Best example is your social media!! :)

[lilibrrm]

Basically so common in south korea. It would be so great if there are more cafés and restaurants like this in all parts of india

[hemanthkumar]

I worked at a start-up during 2016-2020
Most of the conceptualization took place at CCD.
A day we would have spend 3-4 hours and paid like 1-2k. For 6 ppl

[vasa]

Moral of the story is not selling any experience it is you can build a brand that will be in loss forever but still you get some funding for the company.

[Memenation_oo]

Starbucks is doing this for decades nothing new

[holybible..]

Weather its bussiness or not the intension and the service given by the shop is actualy good and valuable than a coffie

Appreciate

[ggpljg]

This is pretty much the case with those who visit Starbucks and coffee day

[officialzyloeditz]

I just love TWC, especially the one I have in Gurgaon yaar I just go there every week to study and write

[Political-imek]

Whoever do the Cafe's, this is minimum requirement. Even if you go to the Rural towns, they are designing based on their customers needs. What you said just B.S and it just shows your financial interests in it. THKs!

[mrdeath]

Durex sales after taking this advice 📈📈📈