Make Your Website A VALUABLE RESOURCE With Smart Video | 2025 Website Trends

Video has long been touted as a must-have for websites. People love videos because they are engaging and some users prefer to watch a video than read text. Videos can also build trust and drive conversions. While video is great, it needs to be thought out. That's what smart video is about: video with a purpose and meaning. Gone are the days of embedding a YouTube video on your site just to have one. One well-thought-out, high-quality video is better than a dozen haphazardly assembled ones. We recommend creating informative videos that directly answer questions that you hear often from your prospects and clients. This will make your website an valuable resource and also help to establish your brand as an authority in your industry.

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