EPISODE 1: Matthew Moran on Navigating the Challenges of Product Marketing

In this episode of The Last Word on Product Marketing, Liza Cichowski speaks with Matthew Moran, a product marketing director at Eyeota, a division of Dun & Bradstreet. They discuss the challenges of aligning product marketing with corporate strategy, the importance of communication and collaboration with sales teams, and how to navigate market changes and evolving customer expectations. Matthew shares insights on effective messaging, the role of storytelling in marketing, and the significance of ethical considerations in product development. The conversation also touches on personal experiences that have shaped Matthew's approach to leadership and decision-making.

Takeaways

Balancing long-term corporate goals with immediate sales needs is crucial.
Ruthless prioritization and clear communication are key to effective product marketing.
Customer expectations are evolving, requiring a focus on experience and privacy.
Sales teams should be involved early in the messaging and collateral creation process.
Effective marketing materials must cater to different stages of the sales cycle.
Building relationships with sales teams enhances collaboration and material usage.
Visual storytelling can make complex product features more relatable.
Celebrating sales wins fosters trust and encourages material usage.
Ethical considerations should be integrated into product development from the start.
Creativity and innovation are essential for successful product marketing.

Key Moments

00:00 Navigating Product Marketing Challenges
04:30 Adapting to Market Changes
10:27 Building Effective Sales Collaboration
17:36 Lessons in Leadership and Decision-Making