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Doritos - 1 kiss 1 donation (Pepsico Mexico, 2020)
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In Mexico, Doritos partnered with the "Cuenta Conmigo, Diversidad Sexual Incluyente" ("Take me into account") foundation to show that love is BOLD, reinforcing the brand's commitment to diversity and human rights.
A virtual chain of kisses was created, where Doritos donated 1 peso for each kiss. The result was "1 million de besos = 1 millon de pesos": in other words, a million kisses raised $50,000. (somewhat strange was the use of a 7-colored rainbow, though).
A virtual chain of kisses was created, where Doritos donated 1 peso for each kiss. The result was "1 million de besos = 1 millon de pesos": in other words, a million kisses raised $50,000. (somewhat strange was the use of a 7-colored rainbow, though).
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