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Marketing Speaker Adam Alter: Why Gambling is So Much Fun

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More on marketing and behavioral economics speaker Adam Alter:
People love feedback—the more unpredictable, the better. In this keynote, psychologist Adam Alter discusses what it is about pressing buttons that so consistently presses *our* buttons.
People love feedback—the more unpredictable, the better. In this keynote, psychologist Adam Alter discusses what it is about pressing buttons that so consistently presses *our* buttons.
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