Where to Focus Your Marketing Strategy

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Focus your marketing strategy on the one thing your company does best. This could be cost leadership, differentiation (think brand) or a niche. For example, Kia focuses on low-cost cars, BMW on differentiation and Aston Martin on a niche. Identify your biggest strength as a company and obsessively focus on it.

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Focus your marketing strategy on the one thing your company does best. This could be cost leadership, differentiation (think brand) or a niche. Try to focus on more than one and your strategy is likely to fail. So, where is your strategy focused?

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