Cracking the Code: Mastering Attribution Reporting | Hubspot User Group '25

Welcome to the FIRST HubSpot User Group virtual event of 2025! 🎉

In this HUG, join Travis White and guest speaker Sophie Costello as they talk you through how to use attribution reports to connect the dots between your marketing efforts and real business outcomes.

Make smarter, data-driven decisions and take your marketing to the next level. 📈

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🎬 Video Chapters:

[00:00:00]: Introduction to HubSpot User Group 2025
[00:01:02]: Overview of HubSpot User Group Resources
[00:01:47]: Introducing Sophie, the Reporting Strategist
[00:03:11]: Importance of Attribution Reporting
[00:03:38]: Understanding Attribution Reporting Use Cases
[00:04:07]: Tips for Building Effective Reports
[00:05:22]: Why Use Attribution Reporting
[00:06:17]: Key Reasons for Attribution Reporting
[00:06:58]: Types of Attribution Reports in HubSpot
[00:07:48]: Explanation of Contact Attribution Reporting
[00:08:50]: Deal Creation and Revenue Attribution Reports
[00:09:56]: Introduction to Attribution Model Types
[00:11:09]: First and Last Touch Attribution Models
[00:12:04]: Explanation of J-shaped and Inverse J-shaped Models
[00:14:19]: U-shaped Attribution Model
[00:15:26]: Time Decay Attribution Model
[00:18:01]: W-shaped Attribution Model for Deal Creation
[00:19:28]: Linear Attribution Model Overview
[00:21:21]: Use Cases for Linear Attribution
[00:22:07]: Live Demonstration of HubSpot Reports
[00:23:49]: Building a Contact Attribution Report
[00:26:04]: Comparing Different Attribution Models
[00:28:30]: Analysing Deal Creation and Revenue Attribution
[00:31:31]: Filtering Reports by Specific Asset Types
[00:33:06]: Tips for Getting Started with Attribution Reporting
[00:37:09]: Telling a Story with Your Data
[00:38:10]: How to Access Trial Features in HubSpot
[00:39:20]: Conclusion and Next HubSpot User Group Preview

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🔗 Links

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#marketing #digitalmarketing #sales #hubspot #attribution #crm #cms #reports #hubspotreporting

[NBHco]

Got a question about this HUG? Throw it down here!

[DominicCarlin-kw]

Jättebra! Quality runthrough of a painfully complex tool - good work folks 👍

Were you able to find any insights into what the numbers on an attribution report (e.g Other Lead Creation = 511.9) actually mean? That's always stumped me.