Beyond the buzz; demystifying ecosystem thinking by Sofia Hussain

As digital channels are evolving and competition becoming more fierce, companies have to adapt to designing ecosystems of product and services that support each other and give a cohesive user experience rather than focusing on developing isolated products. Google and Apple are renowned for their powerful ecosystems but although the term ecosystem is frequently used, information about how to design such systems remains limited.

What makes an ecosystem successful? How should designers and enterprises make the shift from a product centric approach to systemic design? In this talk, I will address these questions through presenting some real-world practical case studies from the Norwegian online marketplace FINN.no.

I will show practical methods for using ecosystem thinking to leverage business opportunities across various platforms and explain what it entails for a marketplace to incorporate a systemic approach. I will show how this approach can be used to facilitate complex transactions and develop disruptive services.

Interact London is organised by Nomensa - the strategic UX design experts