Axon: Stunning The Competition - [Business Breakdowns, EP.175]

Today, we are breaking down Axon Enterprise. You may know Axon as the pioneer of the taser. The business has truly evolved over the years and now has expanded into body cams and other supporting tools for law enforcement and the defense industries.
Our guest is Danielle Menichella, portfolio manager at Sands Capital Management. Danielle details not just how Axon expanded its product offering but also how it's shifted its business model from pure hardware to a mix of hardware and software. It's very interesting what unique customer dynamics are driving the growth in certain industries, and we get into a lot of that and more on this episode. So please enjoy this Breakdown on Axon.

Check out Danielle’s Sands Capital “What Matters Most” podcast episode on Axon.

-----
-----
Follow us on Twitter: @JoinColossus | @ReustleMatt | @domcooke | @zbfuss 

Show Notes
(00:00:00) Welcome to Business Breakdowns
(00:04:55) Axon's Mission and Product Overview
(00:07:28) The Evolution of Taser and Axon
(00:10:55) Body Cameras and Market Expansion
(00:12:28) Market Opportunity and Customer Segments
(00:20:54) AI and Technological Innovations
(00:23:53) Subscription Model and Customer Retention
(00:29:26) Axon's Flywheel and Market Share
(00:30:17) Customer Base and Market Penetration
(00:31:55) Growth Engines and Product Penetration
(00:34:03) Revenue Growth and Product Adoption
(00:36:12) Margin Profile and Investment
(00:38:26) Acquisitions and International Opportunities
(00:42:54) Valuation and Competitive Landscape
(00:45:53) Risks and Public Safety Spending
(00:50:24) Key Lessons from Axon