filmov
tv
Using Elastic Machine Learning to Automate Complex Data Analysis at Sunhotels
Показать описание
As an online business providing travel services to European businesses, Sunhotels has always been data-driven at its core. Consequently, they have embraced open source technologies - particularly Elasticsearch - to help them gain insight from their customer data and improve their services as a result.
Being able to track ‘look to book’ ratios and analyse how many searches result in a booking, per destination, per client, allows Sunhotels to tune sales and contracting strategies; useful when onboarding new providers and clients. They can make educated, profile-based assumptions and deliver a service based on historical insight. This enables them to optimize traffic. More bookings with less traffic; win-win.
Being able to track ‘look to book’ ratios and analyse how many searches result in a booking, per destination, per client, allows Sunhotels to tune sales and contracting strategies; useful when onboarding new providers and clients. They can make educated, profile-based assumptions and deliver a service based on historical insight. This enables them to optimize traffic. More bookings with less traffic; win-win.