22 ways to make online shopping easy for seniors

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Does your eCommerce website cater to all demographics? Especially when it comes to online shopping for seniors?

Let's go through some facts first,

In the US, 49% of individuals between 52–70 years spend at least 11 hours a week online.

And then, 1 in 4 mobile shoppers in the US is above the age of 55 years.

As an eCommerce business, you may have ignored older shoppers as a possible target audience — probably because you thought they preferred physical stores — but it’s high time to shift your focus.

One of the most effective ways to cater to senior citizens is by making the online shopping experience super easy for them.

And in this video, we tell you how.