How To Become A Successful Fashion Designer

In this video, I discuss tips and tricks from a business and marketing perspective on how to become a successful fashion designer / build a successful fashion brand.

SOCIAL MEDIA

[aazdz]

I'm gonna do it for ten year old me who sketched and wanted to do it but didn't feel encouraged and gave up. I can do it. Thats what I'm putting out into the universe today

[ledgebound]

Something I see that more successful designers have in common is that they're curious and independent. People always ask me where I learned X or where I found a plug for Y, but the successful creators around me search for those things themselves. That doesn't mean you should never ask anyone questions about anything, but researching it yourself is more beneficial than plainly getting it handed to you.

[newyanka]

The privilege thing is so real, growing up back in west Africa, gives one a perspective and an overall crazy work ethic. Excited for the brands that are coming out of Africa especially Nigeria.

[ntsakomathebula]

I know this is obvious but Trend forecasting is really a huge benefit, not only in creating a trend but also in fighting off one. For example, Dr Martens have been a Staple trend for a years, expanding business highly, but the product quality overall has been utter dog water. Now former Doc enthusiasts are moving over to Solovairs, who originally used to manufacture Docs. The trend has taken a toll on DrM's production quality. Thier enthusiasts no longer have a willingness to participate with the brand, endorsing a competitor that literally used to make the best version of the original products. This can too have a generational effect as enthusiasts tend to pass down to thier kids.

[giooriani]

SLOW AND STEADY WINS THE RACE. This has been and will always be my motto! Thanks Ayo for this video. Pretty encouraging as someone who's working on his fashion label!

[pablomacias]

Slow and steady really does win the race.

[danielagada]

starting an IG page for your brand, even just getting your friends to repost it is a lot of exposure

[allofshope]

Spot on man! A great strategy to audience building is collaboration. Collaborate horizontally and you will by default keep moving up vertically.

[gabrielduarte]

The innovation aspect also comes from making the same simple stuff over and over util something clicks, or even something happens by mistake and you end up with something a little different. Don't waste you time thinking that you need to change the world in a day

[andrecaptures]

I came to this video because I love the content on this channel. I’m going to start my own fashion label and I want to launch it in spring 2024. Wish me luck

[TheChrislondoner]

Thanks for the advice... slow and steady is the way

[officially_DeeDee]

Finding your channel so far has been amazing, I hope my dreams come through and my effort doesn't goes to waste, I loved every bit of this video and more❤

[alvinanis]

Networking is so important in the industry, can't stress that enough.

[Thebeitbrand]

You don’t understand how much I needed to hear the ending of this vid

[Sessi_K]

Physical networking/word-of-mouth is an amazing and authentic way of getting your brand known.

[addiet]

I've always been curious but what would be the best way to build an audience if you're shy, or a private person overall?

[OntaviaRoulette]

Thank you for this video I think it was honest and informative. I agree 100% working on building an audience is just as important as your studies, craftsmanship and show skills.

[LVDV]

3 years later this video is still sauce

[joycezale]

After looking at the Shein scandal, I think designers need to make clothes that are hard to copy. Like make designs that are too complicated/ avant garde/out of trend/ almost not commercial. Becuase the designs I've seen that are copied can be made by anyone and they can be easily sought after in any fast fashion retail.

[Whodnl]

This is a Fashion Archive Classic Video