MozCon 2011 - 23 - Kate Morris - Brainstorm & Design the Best, Most Viral Content You’ve Ever Made

Once you’ve got the right idea and a plan to execute, building viral content is easy (OK, maybe not easy, but easier). Kate’s here to help with those first two steps - finding the right niches of content to fill and designing the blueprints for great content. With her actionable advice, you’ll be able to generate remarkable works that will carry your brand far and wide.

[EdwinDearborn]

Very insightful on what makes "viral content" such.