5 Successful PR Strategies to Implement

5 Successful PR Strategies to Implement

To be successful in PR, you need to be prepared and be able to give members of the media whatever they want and need on a silver platter. That’s it!

1. Update your site and sales process.

It drives me nuts when people think a PR team is a sales team. It’s not. You need to be ready to convert those leads PR brings… or else, what’s the point?

2. Be nice.

I know this sounds silly, but so many people go into a PR strategy like members of the media owe them something, like they deserve media coverage. Trust me, every journalist in the world would not mind if media pitches stopped. They’d be fine. you wouldn’t. So yes, being nice and courteous to members of the media is helpful.

3. Focus on social media… as an expert.

This doesn’t mean post a bunch of randomness on every platform. This means you should ask yourself, “What are members of the media or potential customers going to find when they search for me on social media?”

4. Have “real people” on standby.

If all the news stories were only the people behind the business, things would get boring really fast. You need to have those trusted customers, referrals, and people who have actually experienced what you talk about ready to go. If you’re a doctor, have a patient. If you have a product, have a real customer who uses your product on a regular basis. These are the people that add the entertainment factor.

5. Do the math.

I hate math, but I mean stats and data when I say do the math. All journalists like numbers because numbers make things current and relevant. It screams “NEWS” when people can see there are hard facts that can be quantified in a news story.

If you have all of these things ready to go and you’re willing to share (even overshare), you will be way ahead of many others looking to build their brand in the media.

Some resources mentioned in this episode:

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[DonnieGupton]

These are awesome 5 Successful PR Strategies!

[playgamescarlos]

Hello again! Yay for 100th viewer (me).
I just read email you sent to all of us Subscribers.
This is pretty good to me. Well done!
And I liked your video!

[sylvianicassio]

Number two is most important. Love this

[vibewithhealth]

Interesting strategies, thank you for making me think about PR!

[TheSocialVoiceNG]

Top of the day to you, Christina.

This is super beautifully insightful and concise.

I love every point here.

Thank you for sharing.

I'm wondering how I can connect with you on socials.

If you could share, I would appreciate it.

Thank you!

❤

[Sonnychatrath]

number 3 is very important. Thanks for the great video.

[brefranco]

I'm taking a PR college course and your video has the best straight-forward tips I've seen yet about how to actually implement a PR process. Thank you!

[fullpotentialrealized]

Yes. Thanks for this candor. Very useful

[TommySpotts]

You're right! I should be implementing these things! You're motivating me to get busy! Thanks for the outline in the description!

[JocondeCommunications]

Thank you for sharing these five successful tips to implement in your public relations strategies!🙌🏾

[melbournebusinessadvisors]

All great tips. Thanks for the insight, Christina!

[jimcostafilms]

These are great tips to grow your brand organically.

[ChillMusicByDan]

Loved your insight on these tips. Thanks!

[YesToTech]

You're a gold mine of knnowledge! Loved this! Can't wait to implement these strategies! :)

[CariaWatt]

Great advice on the leads process and PR.. I design web sales funnels that convert leads into sales but need more help with my own PR! Your PR tips are fantastic! So glad I found you!

[BriannaBuford]

Oh my goodness I LAUGHED at the part about acting like you're owed something. My background is in PR and whenever I saw this come out with old managers etc. I used to roll my eyes internally. The ego is real!

[MalloryRoseCo]

These are great strategies! Thank you so much for sharing this!