Networking & the Reverse Call-to-Action (Marketing Yourself) #MarketingMinute 066

In advertising, sales, and management, we often hear about the need for a “Call-To-Action,” used to get the message recipient to do something, such as click or subscribe or share or call or visit or, if you’re lucky, make a purchase.

But when it comes to networking, you need to incorporate a “Reverse Call-To-Action,” particularly when you meet someone new at an event or in some other social situation.

The reverse call-to-action is a call for you to take the next actionable step in building the new relationship rather than asking the person you just met. You can do this by letting the other person know that you’ll send an email, or connect on LinkedIn, or deliver a report, or whatever step seems reasonable to the situation and the type of professional relationship that’s being built.

If you want to build a relationship with someone new, put the burden of building that relationship on yourself and offer far more value than you expect to get back. In relationships, it’s much better to give than to receive.

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[cuisineriham]

Your channel is very good and interesting👏👏👏👏👏👏👏👏👏

[Freedumbsterfire]

This is a great reminder, as sometimes it can be too easy to choose the path of least resistance. Thank you for this concise nugget of wisdom!

[gianlucaginocchio]

I'm still a college student but I've learned the importance of networking in just a few months. You meet new people, discover potential job opportunities and you also learn how to communicate better. But when it comes to a situation like job searching, networking is crucial in increasing your chances of getting a job. Personally, I have been able to start a new job thanks to networking. The most important step is making a great first impression and when doing so, you have to be completely honest and not be someone your not.