Get to Know Waze

In December 2016, Waze teamed up with UK celebrity Sue Perkins, to provide a unique and witty take on the turn-by-turn directions within Waze.

This case study shows the full value of a voice campaign on Waze. From having behind-the-scenes footage of Sue in the studio, to how the voice was launched in the UK media, this campaign caused a huge stir on social media, delighting British Wazers just in time for the long Christmas car journey.

[drmkiwi]

Looking forward to seeing Waze work in Android Auto.

[lapamful]

I miss the Star Wars voices. Wish it stayed permanently. And you need to get John Cleese!

[lotsofbumper]

Where has my sue gone 😤 back to the usual voices

[Curiune]

Rubbish stop taking the voices away after a while! Give me back C3P0 !!