Card Sorting for UX Research and Open vs. Closed Card Sorts

Learn how to run UX card sorting tests for your products!

This video goes some high level information about how to run card sorting tests. Card sorting is a great way to uncover how your users think about various pieces of information, a.k.a. to uncover their mental models. This is a commonly used technique in UX research, and will greatly benefit your projects once you learn how to do it! It's very easy to conduct, and the information gained can provide immense value to the projects you're working on.

Card sorting is IDEAL for working through website or product information architecture as it will help you learn more about how people categorize content. When you can understand how people categorize and group various pieces of information, you can quickly find a path to making that information easy to discover.

Have any questions about what you've seen in the video? Feel free to leave a comment!

#userexperience #uxresearch #ux

[oriolaa]

Hey, I really enjoyed it. It was more of showing than telling. Thank you!

[robertomazzeo]

Hey!, I really liked the explanation and it gave me a good understanding of the differences between open and closed sorting!

[prejeetht]

One of the best explanation with easy to understand examples.

[edwardfabunmi]

This video is super dope.

Thanks a bunch boss, and God bless

[ana-mariamirea]

Very helpful information. After trying to understand card sorting from various other videos, I feel like after watching this one, card sorting is finally making sense. 👍

[MyMissmusiclover]

The best video out these to under the concept! Thank you so much for this- love that you actually showed the process !

[davidpicarazzi]

Hey Matt, is card sorting a good exercise for me? I am trying to figure out where to put a small specific UI. I think card sorting can help me find out where based on where users think it should go. The web app I am designing as a whole though has a few different features with varies user flows in it however. So I don't know how to know if the topics I've written will yield a successful card sort - should they be granular? Generic?

Im a UX intern, so to be honest, for me to find 30 participants just to hopefully get some insights on where I should put a small UI seems like a long task. Would you still carry out a card sort for something small?