What is search engine advertising (SEA)

Search engine advertising, or SEA, is a type of online marketing. Search advertising, Internet search advertising, and online search advertising are other names for it. In this type of advertising, the paid ads are posted in the form of text or images on search engines like Google. These ads appear prominently in the SERPs.

Companies use SEA pay per click as opposed to traditional advertisements that are purchased outright. The ad is displayed, and a fee is paid each time a user clicks on it. Regardless of whether the user makes a purchase or subscribes to an email newsletter after clicking on the link, the fee is paid.

These ads are typically displayed above, below, or next to the results of an organic search that contains specific keywords or phrases. It will have a headline, a display URL, and a description text. Many businesses use it as a tool to increase their exposure and sales. By buying ads that appear on the first page of search results, regardless of their ranking, they can increase the efficiency of their SEO efforts.

Businesses can also track and measure data more effectively using SEA. In comparison with traditional SEO techniques, SEA advertising provides more detailed information. It is possible to track and measure the average ad position, the conversion rate, the cost per conversion, the geographic location of prospects, and the devices being used. Based on this information, the ads can be customised, providing a personalised user experience.