How B2C Omnichannel Behavioural Campaigns Help Retailers Increase ROI

Due to a shift in customer behaviour, shopping priorities, disparate channels and inability to reach new markets, our client, a sports apparel retailer, deployed omnichannel marketing tactics which resulted in a 26% increase in basket size and 29% increase in brand engagement.

Time codes:
00:00 Introduction
00:12 The Client
00:26 Client's Challenges
00:59 Disparate Channels
01:45 Solution
02:04 Customer Journey Mapping
02:23 Cutomer Journey Map Touchpoints
02:30 Omnichannel Behavioural Campaigns
02:39 First-time Online Buyer Campaign
03:12 Tacic: Omnichannel Marketing
03:17 Direct Digital Channels (Mobile App and Social Media)
03:30 Acquisition Campaigns
03:52 Social Selling
04:36 Hyper-personalisation and Contextualisation
04:52 Results