Unlocking e-commerce insights: A DBA journey with Robin Morgenstern

Join us in this insightful discussion as Dr Geoff Parkes, program director for the Aston DBA, leads a conversation with DBA student Robin Morgenstern, along with his supervisors Dr Andrew Farrell and Dr Anna Ackfeldt. Robin shares his journey as a third-year DBA student, balancing his family business in Hamburg, Germany, with his academic pursuits.

Discover Robin's motivations for pursuing a DBA at Aston University, his research focus on critical incidents in e-commerce, and the practical implications for his family business. Gain insights into the challenges and rewards of academic endeavor as a practitioner, and learn how Robin manages his work-life balance while dedicating extra hours to his studies.

Dr Farrell and Dr Ackfeldt provide valuable perspectives on the academic relevance and potential impact of Robin's research, highlighting the collaborative nature of the supervisory relationship and the significance of resilience in doctoral studies.

Throughout the discussion, Robin emphasises the importance of Aston University's digital learning platform and its role in facilitating his DBA journey. His dedication to leveraging academic insights for practical applications underscores the value of engaged scholarship in driving real-world impact.

As Robin progresses through his studies, he looks forward to validating his findings, writing up his research and potentially publishing his work to contribute to the field of e-commerce and beyond.

Join us in celebrating Robin's academic journey and the collaborative efforts of students, supervisors and institutions in advancing knowledge and practice in business administration.

Find out more:

Executive Doctor of Business Administration (DBA) Online

Aston PhDs and DBAs

Dr Geoff Parkes

Dr Andrew Farrell

Dr Anna Ackfeldt

Aston Business School

#DBAProgram #GraduateJourney #AstonBusinessSchool #AcademicSuccess #CareerTransformation #teamaston

[tadpole]

Excellent advise on perseverance and alignment with business and research interests 👌🏽