Havas London x Durex - The Uncomfortable Truth

Durex, the world’s #1 sexual wellbeing brand, has unveiled the latest instalment of its long-running ‘Let’s Lube’ campaign to destigmatise female sexual discomfort. The Uncomfortable Truth, the follow-up to 2019’s Ladies, Let’s Lube and 2020’s MOIST, aims to tackle misrepresentations of female sexual experience and challenge stereotypes, attitudes and misunderstandings around vaginal dryness and uncomfortable sex – highlighting its ubiquity and normalising the use of a simple solution, lubrication.

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