This Is Not Us

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We're challenging the negative stereotypes attached to Ireland and the Irish people - This Is Not Us.

We uncovered predictive search data which shows that many incorrect and misleading perceptions of the Irish still prevail globally - the most common of which link the Irish to fighting, drinking, potatoes and holding grudges.

Created using CGI and based entirely on perceptions, this character displays and embodies how, according to Google search suggestions, Irish stereotypes still exist - something which EPIC are hoping to change.
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