Video Marketing | Importance Of Video Thumbnails

The good old video thumbnails can make a significant difference in the number of views your video gets. Learn how to optimize your thumbnails in this video.

Importance of a video thumbnails

The importance of a thumbnail optimization for video marketing is the following:
They are critical for search and video traffic

When you make a query on Google, YouTube, or other search engines, the first thing that captures your attention is a thumbnail of the video. They are probably the most regarded factor that attracts people’s eyes; playing a pivotal role in web searches and also to gain more clicks and increased views.

Increased conversion rates

Since the purpose of creating great video content is to drive a reasonable amount of conversions, your content must first be seen. Therefore, an attractive and eye-catching thumbnail will help spark viewers’ interest, which consequently impacts your conversion rates.

Video thumbnails speak volume about your content

Those seemingly insignificant little snapshots of your video can serve as mini-posters, expressing the content of your video. If you desire an accurate video thumbnails and one that is so accurate, you’ll have to customize them to suit your needs. Video thumbnails are an excellent way to focus on stories first instead of sales. Also, it is a way of using the first few seconds of your audience very wisely.

Remember, when creating the right poster-frame thumbnail, make sure to:

- keep them bright,
- high-contrast,
- visually compelling,
- well-framed,
- good composition,
- clear and in-focus


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