What is RankBrain? | #rankbrain | #googlealgorithm | #seosense

What is RankBrain? @seosense

In this video, I have talked about what exactly RankBrain is.

I'm explaining ...

RankBrain is a system by which Google can better understand the likely user intent of a search query. It helps Google to process search results and provide more relevant search results for users.

RankBrain is a component of Google’s core algorithm which uses machine learning to determine the most relevant results to search engine queries.

To “teach” the RankBrain algorithm to produce useful search results, Google first “feeds” it data from a variety of sources. The algorithm then takes it from there, calculating and teaching itself over time.

If RankBrain sees a word or phrase it isn’t familiar with, the machine can make a guess as to what words or phrases might have a similar meaning and filter the result accordingly, making it more effective at handling never-before-seen search queries or keywords.

Therefore, RankBrain attempts to guess what people mean and records the results, which adapts the results to provide better user satisfaction.

Behind content and links, RankBrain is considered the third most important signal in determining ranking on Google search. Although Google has not admitted to any order of importance, only that RankBrain is one of the three most important of its search ranking signals.

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