The Fabric of Finance | Introducing the New Plaid Brand

A new Plaid era starts today. We’re launching our new brand, and FRANKly, we couldn't be more excited.

In 12 years, we’ve grown from a powerful account-linking solution 🔗, to a one-of-a-kind financial network 🌎 To power the next wave of digital financial experiences, we need a brand that represents both where we’ve been and the exciting places we’re going.

From Franklin to financial freedom, our new brand identity pays tribute to the history of paper currency while connecting us to the vibrant digital future we see for our industry. A future where the financial world is more connected, personalized, and secure.

We are the fabric of financial progress. We're ready to create what's next.