Operations with Sean Lane | The Walls and Stalls of Growth with Revenue.io's Alastair Woolcock

As much as we want it to be, growth inside of companies isn't a straight line. And while I don’t think people are oblivious to that fact, we’re all still a little surprised when growth is harder than those beautiful up-and-to-the-right graphs might imply.

In our conversation, Alastair teaches me about how to look out for these walls and stalls, the two "P" words that will help you to get through those walls faster, and why segmentation is the reason you’ll either quickly climb over a wall in your growth or be stuck languishing for quite some time.

Key Points:
(00:00) Introduction
(01:39) What does “walls and stalls” of growth mean?
(06:25) The stages in a company’s maturity where “walls and stalls” typically start to show up
(16:11) Mature your go-to-market motion
(25:33) Hiring for the various stages of your company
(30:44) Operations lightning round

#drift #revenueoperations #operations
-------
Stay connected with Drift:
---------
About Drift: Drift is more than just a technology company. Drift is a connection company. Connecting buyers with sellers and empowering experiences everyone loves.

At Drift, we believe that from meeting people to starting a business relationship, everything starts with a conversation. Drift specializes in helping start the right business conversations — making sure they happen when they’re supposed to and completely personalizing them to buyers.

The Drift Conversation Cloud, comprised of Conversational Marketing, Conversational Sales, and Conversational Service, all powered by underlying Conversational AI, breaks down the silos across your team so you can deliver personalized experiences that turn into more quality pipeline, revenue, and happy customers.