How to attract new donors online using the Google Ad Grant, with Chris Barlow

We’re continuing our series on new donor acquisition—and today we’re getting into the basics of how you can use the Google Ad Grant to attract potential donors through digital content offers.

The truth is, most nonprofits aren’t taking full advantage of the Google Ad Grant because they don’t know it works, or because they don’t have a clear strategy on how to use it.

In today’s chat, Chris Barlow gets into everything you need to know to get started with the grant—and he also shares a simple strategy to attract new donors using digital content.

We get into the 3 key steps for a digital donor growth campaign:

1. Creating a valuable resource for a community that aligns with your mission
2. Getting the resource into donors’ hands using the Google Ad Grant
Converting these new relationships into lasting support
3. Chris is the founder and Customer Happiness Director at Beeeline, a consultancy that specializes in helping nonprofits grow their mission and donor base through digital marketing.

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Thanks for listening!

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#Fundraising #Nonprofit #Philanthropy #Marketing

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