Create a Better Product or Service for Free

How I got here…

21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.

Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).

To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.

You either get an epic outcome or an epic story. Both mean you win.

Keep crushing. May your desires be greater than your obstacles.

Never quit,

Alex

*FULL DISCLOSURE*
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.

[phredbookley]

The advice is legit. Having said. There's also the caveat that you're blasting ahead of everyone else and whatever THEY bring to the table

[MichaelDillin]

Excellent idea I started doing that with my neighbors and now they won't even let me work for free

[jeverett]

Your YouTube channel is the perfect example. I will always appreciate all the value you've given away for free, Alex.

So many of us were too poor to access such a treasure trove of necessary information & you've helped me tremendously. I will gladly pay for your help once I have the money to do so.

[prodbymc]

Master advice, been doing this for the past 2 years. Sales coming in by not only the value of the product, but the appreciation of the customer.

[jadynnguyen]

Damn, Alex be sharing game like its an arcade. Respect!

[ggsplat]

Lmao pretty awesome you just explained what you’re doing here on YouTube pretty much. Super understandable content about how to succeed which is free while all these other fools try to get you to buy their life coaching and program bs. Thank you bro I appreciate you, please keep it up.

[Kevin-nzdj]

Brother. I do this with home designs. I’m a home builder. I draw 10ish plans for every three homes we build. Nobody shops us around once they are in my design queue.

[thealiusjones]

Bro so much value. Alex is so consistent in delivering high quality content. He's so intellectual and hot.

[ruchir]

Literally his YouTube channel. And I will give him my money.

[yohannes]

Perfect example would be discord, mf spread so fast because of how good it was and best part was free

[nanaogoina]

Funny he just did this with his $100m leads book launch. Insane boss move.

[treasurerose]

He Just did that with his new book and course. Amazing value!

[abusofianspeaking]

What kind of low touch products or services will that be if it’s the service industry?

[ChiepShaguerre]

where is the whole video of this particular segment?

[adeel-videoeditor]

Is that called: "Make sure you're free shit is better than paid one" ?!

[rch]

Joel Kaplan def took notes on this one

[roch_cakestudio]

how does this strategy work for a food brand?

[fastidiosis]

That's the relationship structure, from the

[promptjungle]

Didnt know that was a strategy 🤔 I do this naturally, made sense to me wgen I was 10 😅. Great content as always.

[jameshowie]

Holy shit, here’s my plan.

Full disclosure im a web designer, I’ll make an entire website for free for let’s say a dentist.

Get them leads, a quality site with all the information they need and use that as a base for a template.

Ask if they have kept in touch with any people they studied with… that’s an in use that same template for the website as a basis (dentistry is pretty similar across the board in terms of services)

Literally copy the template… for the website swap out images for staff, any other info that’s not duplicated and change prices for services or let them quote at a physical location.

Literally duplicate everything for a new client they refer me and swap out images for their practice and rank it in that city locally.

I could also do a pure leads generation website … rank small targeted local websites for specific services and sell leads to clients… but initially offer them for free then go hey if you want to continue its x amount…per month/week